How to Set Up Your Farm Profile on Farmzz

Your farm profile is the first thing potential subscribers see when they visit your Farmzz page. A complete, well-crafted profile builds trust and turns visitors into loyal customers. This guide walks you through every section of your profile setup so you can make a strong first impression.

Step 1 — Enter your farm name and handle

After creating your Farmzz account, you are taken to your farm settings. Start with your farm name — use the exact name your customers know you by. This appears at the top of your public profile and in every notification you send. Next, choose a unique handle (like a username). This becomes part of your profile URL, so keep it short and recognizable. For example, if your farm is called "Ferme du Ruisseau," your handle might be "ferme-du-ruisseau."

Step 2 — Add your address and location

Enter your farm's physical address. Farmzz uses this to display your location on a map, making it easy for customers to find you. If your farm has a market stand at a different location, you can mention that in your description. The address also helps local customers discover your farm when browsing the Farmzz directory. Make sure to include the full address with postal code for accurate map placement.

Step 3 — Upload your logo and photos

Your logo appears as the profile avatar next to your farm name. Upload a square image — your farm logo, a product photo, or even a family photo. This is the visual identity people will associate with your notifications. Next, add cover photos. These are the large banner images at the top of your profile. Upload photos that showcase your farm: rows of vegetables, harvest baskets, your stand at the market, or your fields at sunrise. High-quality photos make a significant difference in how professional your profile looks. Aim for at least three cover photos.

Step 4 — Write a compelling description

Your farm description tells visitors who you are and what makes you special. Keep it genuine and conversational — customers connect with real stories more than marketing language. Mention what you grow, how long you have been farming, your approach (organic, sustainable, family-run), and what customers love about you. A good description is three to five sentences: short enough to read quickly but detailed enough to build trust.

Example: "We are a family-run vegetable farm in the Laurentians, growing over 40 varieties of produce without pesticides since 2015. Every week we harvest fresh tomatoes, cucumbers, berries, and herbs for our local community. Come visit us at the Sainte-Adèle market on Saturdays or subscribe to get a text the moment we pick."

Step 5 — Add contact information

Fill in your phone number and email so customers can reach you directly. These appear on your public profile. If you prefer not to share your personal number, consider using a dedicated farm number. You can also add your farm's website URL if you have one. The more ways customers can find and contact you, the more trustworthy your profile appears.

Step 6 — Add certifications and social links

If your farm has certifications (organic, biologique, Aliments du Québec, etc.), add them to your profile. Certifications appear as badges that reinforce credibility. Finally, link your social media accounts — Facebook, Instagram, or any other platform where you are active. These links appear on your profile so visitors can follow you across multiple channels.

Tips for a standout profile

Complete every section. Profiles with all fields filled out get more subscribers than partial profiles. Even optional fields like certifications and social links contribute to the overall impression.

Use natural photos. Candid shots of your farm, your harvest, and your team outperform polished stock images. Customers want to see the real people behind their food.

Update seasonally. Change your cover photos and description as the season progresses. A profile showing fresh strawberries in June and squash in October tells customers you are active and current.

Frequently asked questions

Can I edit my profile after publishing?

Yes. You can update any section of your profile at any time from your Farmzz dashboard. Changes are reflected on your public profile immediately.

What photo size works best?

For your logo, upload a square image at least 400 × 400 pixels. For cover photos, landscape images around 1200 × 600 pixels look best. Farmzz automatically resizes and optimizes images for fast loading.

Do I need a logo to create a profile?

No. A logo is optional. If you do not have one yet, you can use a photo of your farm or your signature product. Many successful farms on Farmzz use a simple product photo as their profile image.