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Jardins de givre logo One send. One measurable result.

1 text sent to 72 people. 16 orders. $320 in sales.

See the text Jardins de givre sent, the replies that came back, and the commercial result generated by the send.

“16 orders today through my texts.”
Valérie Francoeur, after the surplus send
Send a text message See customer replies
9:41
Jardins de givre logo

Valérie Francoeur

Sent to 72 people · 819 555-0187

Today 8:59 AM

Allô! C’est Valérie Francoeur de Jardins de givre! Nos surplus cette semaine : Haricot Laitue Fleur d'ail Tomate Pour commander, NE PAS RÉPONDRE, textez-moi au 819 555-0187.

Delivered · 9:00 AM

Examples of orders received

C

Camille R.

4 boxes of cherry tomatoes + 3 bunches of garlic scapes.

9:04 AM

S

Sophie M.

Small basket for tomorrow around $30: pepper, cucumber, beans, garlic scapes, cherry tomatoes.

9:18 AM

The SMS goes out. Customers reply with the products and quantities they want. Displayed customer names are pseudonyms and the phone number is fictional.

72 people reached by one surplus text.
16 orders Producer-reported same-day result
$320 in sales 16 orders × $20 average basket.
25 replies classified by action across four weeks.

The return from one send

Customers replying with their order.

That is what the producer wanted to see: the message sent, followed by every reply that can become an order.

“16 orders today through my texts.”

Type
Message received
Next step
Order
“4 boxes of cherry tomatoes + 3 bunches of garlic scapes.”
Prepare
Question
A customer asks for one detail before ordering.
Reply
Hot lead
A customer is interested but needs to check first.
Follow up
Exception
A customer skips this week.
Note

The kind of messages you receive

After your text, the orders start coming in.

Not clicks you have to guess about: customers write directly with what they want, product by product and quantity by quantity.

Customer names are replaced with pseudonyms, and phone numbers/emails are removed. Projections apply the ratio observed on June 30: 16 reported orders for 4 visible orders, or 4×, with a $20 average basket.

Combined total over 4 weeks

≈ $800 in sales

≈ 40 orders × $20 average basket

$320 reported on June 30 + $480 projected for the weeks of June 23, July 7, and July 14.

Week of July 14

4 detailed replies: 2 visible orders, 1 question, and 1 customer skipping the week.

Projection using the June 30 ratio

≈ 8 orders · $160 2 visible orders × 4 · $20 average basket
Customer
Type
Reply received
Finality
Customer: Marianne B.
Type: Skipping
Reply received: Hello Valérie. I can't take any this week. Thank you
Finality: Note
Customer: Émilie C.
Type: Order
Reply received: ☺ Good morning. 4 Lebanese cucumbers, 3 pink tomatoes and 1 pepper. Thank you very much!!
Finality: Prepare
Customer: Nathalie R.
Type: Conditional order
Reply received: 2 peppers + cherry tomatoes + fresh garlic if the basket doesn't already contain some...
Finality: Check + prepare
Customer: Carole M.
Type: Question
Reply received: How much is the fresh garlic?
Finality: Reply

Week of July 7

2 detailed replies: 1 visible order around $30 and 1 question.

Projection using the June 30 ratio

≈ 4 orders · $80 1 visible order × 4 · $20 average basket
Customer
Type
Reply received
Finality
Customer: Nadia L.
Type: Question
Reply received: Do you deliver to St-Leonard?
Finality: Reply
Customer: Sophie M.
Type: Order
Reply received: Small basket for tomorrow around $30: pepper, cucumber, beans, garlic scapes, cherry tomatoes.
Finality: Prepare

Week of June 30

7 detailed replies: 4 visible orders and 3 questions; 16 orders reported overall.

Result reported by the producer

16 orders · $320 4 visible orders · $20 average basket
Customer
Type
Reply received
Finality
Customer: Camille R.
Type: Order
Reply received: 4 boxes of cherry tomatoes + 3 bunches of garlic scapes. Then: “Thank you very much.”
Finality: Prepare
Customer: Julie P.
Type: Order
Reply received: Basket at Ste-Monique + 3 red tomatoes + 1 box of cherry tomatoes if the other vegetables are already regular portions.
Finality: Prepare
Customer: Élodie G.
Type: Order
Reply received: 5 tomatoes, 4 peppers, 1 green onion, 4 zucchinis, 6 Lebanese cucumbers.
Finality: Prepare
Customer: Amélie B.
Type: Order
Reply received: 2 cherry tomatoes + 1 extra cucumber.
Finality: Prepare
Customer: Sarah H.
Type: Question
Reply received: Asks whether it is her basket week.
Finality: Reply
Customer: Karine D.
Type: Question
Reply received: Asks what color the peppers are.
Finality: Reply
Customer: Karine D.
Type: Question
Reply received: Asks what size the cucumbers are.
Finality: Reply

Week of June 23

12 replies: 3 orders, 6 questions, 2 follow-ups, 1 unrelated message.

Projection using the June 30 ratio

≈ 12 orders · $240 3 visible orders × 4 · $20 average basket
Customer
Type
Reply received
Finality
Customer: Mélanie T.
Type: Order
Reply received: 2 colored peppers, 1 bag of beans, 1 bunch of green onions, 1 large cucumber.
Finality: Prepare
Customer: Lucie A.
Type: Order
Reply received: For her mother: 2 cucumbers, 1 bunch of shallots, 1 pepper, cherry tomatoes.
Finality: Prepare
Customer: Chantal V.
Type: Order + question
Reply received: Tomatoes, peppers, beans, green onions, cucumber; asks if this is in addition to the basket.
Finality: Prepare + reply
Customer: Nathalie C.
Type: Question
Reply received: Asks what will be in her basket this week so she knows what to add.
Finality: Reply
Customer: Audrey F.
Type: Question
Reply received: Asks when you go to Poivre Noir in St-Leo.
Finality: Reply
Customer: Véronique S.
Type: Question
Reply received: Asks if pickup is at Galoto tomorrow.
Finality: Reply
Customer: Véronique S.
Type: Basket info
Reply received: Says her next basket would be July 1.
Finality: Note
Customer: Mélanie T.
Type: Question
Reply received: Asks whether delivery is at Poivre Noir today.
Finality: Reply
Customer: Geneviève N.
Type: Question
Reply received: Asks what day delivery is in St-Leo.
Finality: Reply
Customer: Maxime B.
Type: Lead
Reply received: Asks where you are located.
Finality: Reply / qualify
Customer: Martin J.
Type: Follow-up
Reply received: “I will check with my girlfriend and get back to you.”
Finality: Follow up
Customer: Chantal V.
Type: Unrelated
Reply received: Personal message to Eric about Carole + “Ok.”
Finality: Ignore / note

Other verified sends

The same method, week after week.

Two other texts actually sent by Jardins de givre, recovered from production notifications.

June 23, 2026

Surplus frais aujourd'hui

55 people
Jardins de givre logo
Valérie Francoeur 819 555-0187
Allô [prenom],

C’est Valérie de Jardins de givre!

On a de beaux légumes en surplus:
Tomate
Tomate cerise
Poivron
Haricot
Aubergine
Oignon vert
Concombre
Courgette
Kale

Textez-moi au 819 555-0187 pour commander.

June 30, 2026

Surplus S27

68 people
Jardins de givre logo
Valérie Francoeur 819 555-0187
Allô [prenom],

C’est Valérie de Jardins de givre!

Envie de fraîcheurs? Voici nos surplus :
Fleur d'ail (botte et 1 kg)
Tomate
Tomate cerise (casseau et 1 kg)
Poivron
Aubergine
Oignon vert
Concombre
Courgette

Textez-moi au 819 555-0187 pour commander.

Message content is preserved as sent. The real phone number is replaced with a fictional one.

What this send proves

One message. Replies. Measurable orders.

Farmzz makes the full thread visible: the text sent, the customer replies, and the calculation that connects the send to $320 in orders.

Public context: jardinsdegivre.ca
01

The text sent

The exact content stays visible, with the send context and the number of subscribers reached.

02

The messages received

Replies are grouped by week and action: prepare, answer, follow up, or note.

03

The result

16 orders × $20 average basket = $320 in same-day sales.

Conversation with the producer

The conversation behind the calculation.

This excerpt shows the figures used: 14 orders reported through her texts, one order received through Farmzz, a possible 16th order, 72 subscribers, and a $20 average basket.

Valérie Francoeur, Jardins de givre Messenger conversation · excerpt

14 orders today through my texts.

What would you say the average basket is?

$20

14 on your side + the one received through Farmzz makes 15, and possibly a 16th.

So that puts it at 15 or 16 sales, and you have 72 subscribers.

Conversation with Valérie Francoeur explaining that interested customers order directly by text
Valérie explains that interested customers order directly from her by text, with no commitment.

Send a text. See what comes back.

Start with an availability or surplus message, then see the orders and replies that follow.

Send text message