How to Track Your Farm's Performance on Farmzz

Farmers often say the hardest part of marketing is knowing whether it actually works. Farmzz gives you clear, simple analytics so you can see exactly how your subscriber list is growing, how your notifications perform, and what drives results — all without spreadsheets or guesswork.

Your subscriber growth chart

In your Farmzz dashboard, you will find a subscriber growth chart that shows how your list has grown over time. The chart plots new subscribers by day, week, or month so you can spot trends at a glance. Look for spikes — these usually correspond to specific actions you took, like placing a new QR code at a market or sending a great notification that prompted word-of-mouth sharing.

A steady upward trend means your subscriber acquisition strategy is working. If the line flattens, it may be time to try a new tactic — add a QR code to your packaging, share your Farmzz link on social media, or mention subscribing during in-person conversations at the market. The chart makes these patterns visible so you can act on them.

Notification delivery stats

Every notification you send comes with delivery statistics. You can see how many messages were sent, how many were delivered, and how many were opened (for email). These numbers help you understand whether your messages are reaching people and whether they are engaging with your content.

Delivery rate tells you the percentage of messages that reached the subscriber's phone or inbox. A high delivery rate (above 95%) means your contact list is clean and up to date. If delivery drops, you may have stale phone numbers or email addresses that need to be cleaned up.

Open rate (email only) shows how many subscribers opened your email notification. Typical farm notification open rates on Farmzz range from 40% to 60% — significantly higher than generic email marketing because subscribers opted in specifically for your produce updates. If your open rates drop below 30%, revisit your subject lines and send times.

Weekly performance reports

Farmzz sends you a weekly email report summarizing your farm's key metrics: new subscribers, total subscribers, notifications sent, and engagement highlights. You do not need to log in to your dashboard to stay informed. These reports arrive every Monday morning so you can start the week knowing exactly where you stand.

Use the weekly report to track momentum. Are you gaining more subscribers this week than last? Did your latest notification have higher engagement? These small signals help you refine your strategy week over week without spending hours analyzing data.

Metrics that matter for farms

Total subscribers is your primary growth metric. More subscribers means more people see your notifications and more potential customers at your stand. Track this number monthly and set realistic growth targets — even adding 10 subscribers per week compounds into a powerful list over a season.

Notification frequency matters more than you might think. Farms that send one to two notifications per week see the best engagement. Fewer than one per month and subscribers forget about you; more than three per week and people start tuning out.

Subscriber source helps you understand where your subscribers are coming from. Did they scan your QR code at the market? Sign up from your profile page? Get imported from an old list? Knowing the source helps you double down on what works and stop investing in what does not.

Tips for improving performance

Compare week over week. One notification's stats in isolation do not tell you much. Compare your last four to five notifications to see which message styles, send times, and product selections drive the best results.

Act on what the data tells you. If Tuesday morning notifications get higher open rates than Friday afternoon ones, adjust your schedule. If notifications with product photos outperform text-only messages, always include photos.

Celebrate milestones. Hit 100 subscribers? 500? Share the milestone with your audience — it reinforces community and encourages referrals.

Frequently asked questions

Do I need to install anything to see analytics?

No. All analytics are built into your Farmzz dashboard and available from any device. Just log in and click on the relevant section to see your data.

Can I export my analytics data?

Yes. You can export your subscriber list and notification history as CSV files for your own records or to analyze in a spreadsheet.

How often are stats updated?

Notification delivery stats update in real time as messages are sent and opened. Subscriber growth charts update daily. Weekly reports are sent every Monday with data from the previous seven days.